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A Revolutionary Approach to Beauty

2010-01-19T06:09:00.001-08:00

The L'Oreal Paris brand encompasses the four major beauty categories - haircolor, haircare, skincare and cosmetics - and includes such well-known brands as Preference, Excellence and Feria haircolors; EverPure, VIVE Pro, Studio Line and L'Oreal Kids haircare; Dermo-Expertise skincare, including Revitalift, Age Perfect, Skin Genesis, Collagen, Sublime Bronze and Men's Expert; Colour Riche, True Match, Infallible and Bare Naturale cosmetics collections, a portfolio of mascara including Voluminous, Double Extend and Telescopic among many others, and the HIP High Intensity Pigments line.

L'Oreal Paris, the world's largest beauty brand, brings The Color Space to The Big E, in West Springfield, Massachusetts, from Friday, September 18, 2009 through Sunday, October 4, 2009. The Color Space is the ultimate beauty environment that communicates the importance of value and self-worth to consumers and brand loyalists.

The Color Space is a 5,000 square foot interactive beauty pavilion that brings beauty to life for women, men and kids. Offering insider tips and tricks on the newest and best in beauty, visitors to The Color Space are invited to enjoy complimentary services and product samples from L'Oreal Paris' trained professionals. Skincare analysis and consultations, mini-makeovers featuring the brand's best-selling cosmetic lines, haircare and haircolor consultations from L'Oreal Paris stylists and much more is available to everyone attending the fair.

This total beauty experience will also feature a PRO Manicure bar, skincare lab with computer terminals for access to the L'Oreal Paris website, and a mobile Truelight Pod, exclusive to L'Oreal Paris, which recreates specific lighting environments so visitors can see how different light affects the look of makeup and hair tones.

Also, in celebration of L'Oreal Paris' 100-year anniversary, visitors to The Color Space will enjoy limited-time special pricing on select L'Oreal Paris iconic products and a $2.00 gift certificate that can be used toward the purchase of any products sold at The Color Space or local retailers.

About L'Oreal Paris:

The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oreal Paris brand encompasses the four major beauty categories - haircolor, haircare, skincare and cosmetics - and includes such well-known brands as Preference, Excellence and Feria haircolors; EverPure, VIVE Pro, Studio Line and L'Oreal Kids haircare; Dermo-Expertise skincare, including Revitalift, Age Perfect, Skin Genesis, Collagen, Sublime Bronze and Men's Expert; Colour Riche, True Match, Infallible and Bare Naturale cosmetics collections, a portfolio of mascara including Voluminous, Double Extend and Telescopic among many others, and the HIP High Intensity Pigments line.

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Celestial Seasonings(R) 40th Anniversary Celebration Brings Together Brand's Past, Present and Future

2010-01-19T06:08:00.004-08:00

This week Celestial Seasonings(R), the leader in Specialty Tea since 1969, celebrated 40 years of its unique and enduring spirit with an Anniversary Party at its Boulder, Colorado headquarters. A crowd of nearly 400 attendees recounted the brand's beginnings and inspiring evolution culminating in a time capsule ceremony presided over by an esteemed group of Celestial Seasonings pioneers and today's leaders.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080908/NYM036LOGO )

"Our 40th Anniversary party was an incredible mingling of past, present and future," said Peter Burns, General Manager of Celestial Seasonings. "Our founders and former employees were reassured that their labor of love is still in good hands, while current employees were reminded of the unique responsibility they have to uphold the brand's founding values of truth, beauty, quality and goodness as look to the future."

The evening's highlights were the dedication of a time capsule to be opened in 2049 that preserves four decades of the brand's proud history and unique spirit for future generations and a special 40th Anniversary herbal tea developed exclusively for this celebration. This loose leaf blend, packaged in muslin bags was designed to resemble the brand's very first product offerings. The time capsule ceremony featured heartfelt reminiscences from Celestial Seasonings founder Mo Siegel, current General Manager Peter Burns, and a group of nearly a dozen employees who have each been with the brand for more than 30 years. Noteworthy contributions to the time capsule included the millionth case of Celestial Seasonings tea produced and a historical set of herbal reference volumes.

"As a legacy brand, Celestial Seasoning is widely recognized for its pioneering contributions to the natural and organic industry, where it remains focused on its original mission: to provide good health, great taste and innovative variety while maintaining a commitment to social and environmental responsibility," commented Irwin D. Simon, President and Chief Executive Officer of The Hain Celestial Group, Inc.

Having started in the Rocky Mountains of Colorado, today Celestial Seasonings sources its botanicals from 35 different countries, and as a brand with global reach its tea blends are sold in more than 60 countries.

Celestial Seasonings

Celestial Seasonings, a brand of The Hain Celestial Group, creates delicious, all-natural specialty teas that offer a variety of extraordinary tea-drinking experiences. Each of the more than 90 flavors is expertly crafted using only the highest quality 100 percent natural herbs, teas, spices and fruits to produce fresh, delicious tea. For 40 years, Celestial Seasonings has blended unique and healthful herb, green, white, black, red, organic, Chai and wellness teas, each adorned with beautiful imagery and inspiring words and designed to delight your palate, nourish your body and feed your mind and spirit. For more information, visit www.celestialseasonings.com.

The Hain Celestial Group

The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic products company in North America and Europe. Hain Celestial participates in almost all natural categories with well-known brands that include Celestial Seasonings(R), Terra(R), Garden of Eatin'(R), Health Valley(R), WestSoy(R), Earth's Best(R), Arrowhead Mills(R), MaraNatha(R), SunSpire(R), DeBoles(R), Hain Pure Foods(R), Hollywood(R), Spectrum Naturals(R), Spectrum Essentials(R), Walnut Acres Organic(R), Imagine(R), Rice Dream(R), Soy Dream(R), Rosetto(R), Ethnic Gourmet(R), Yves Veggie Cuisine(R), Granose(R), Realeat(R), Linda McCartney(R), Daily Bread(TM), Lima(R), Grains Noirs(R), Natumi(R), JASON(R), Zia(R) Natural Skincare, Avalon Organics(R), Alba Botanica(R), Queen Helene(R), Tushies(R) and TenderCare(R). Hain Celestial has been providing "A Healthy Way of Life(TM)" since 1993. For more information, visit www.hain-celestial.com.

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PhotoMedex Announces New Series of Neova Educational Workshops

2010-01-19T06:08:00.003-08:00

PhotoMedex, Inc. (Nasdaq: PHMD), a leading provider of advanced dermatology, clinical skincare and medical laser products, today announced that it will offer a series of four complimentary educational workshops in four major U.S. cities during October 2009.

Workshop overview: Expert speakers at each workshop will cover timely topics, new research findings and provide valuable updates on the latest advances in DNA repair, photoaging, restorative combined copper therapies, important breakthroughs in LED aesthetic devices and the best new treatments and products now available. In addition, insights and actionable recommendations for leveraging marketing to drive increased revenue streams will be offered.

Who should attend: The Neova educational workshops are open to medical professionals including dermatologists, clinicians, plastic surgeons and medical spa staff, as well as the business professionals involved in running and marketing their practices.

Dates and locations: The workshops are conveniently located in four different major cities across the country to minimize travel requirements and make them readily accessible to as many people as possible. The scheduled workshops are:

-- Tues. Oct. 6 at the Hyatt Regency Hotel in San Francisco, CA from 10:00 am - 3:00 pm

-- Wed. Oct. 14 at the Renaissance Hotel in Ft. Lauderdale, FL from 9:00 am - 3:00 pm

-- Mon. Oct. 19 at the Doubletree Hotel in Oakbrook, IL from 10:00 am - 3:00 pm

-- Wed. Oct. 28 at the Bryant Park Hotel in New York, NY from 11:00 am - 3:00 pm

Registration: These workshops are offered free of charge. Space is limited, and they are expected to fill up quickly, so early registration is strongly advised to ensure a seat. Registration for each workshop will close approximately 3 days prior to the workshop's scheduled date.

For Company inquiries contact Alison Rock via email at arock@photomedex.com or by phone directly at 215.619.3293.

About PhotoMedex

PhotoMedex develops proprietary excimer laser and fiber optic systems and techniques directed toward dermatological applications, with FDA 510(k) clearances to market the XTRAC(R) laser system for the treatment of psoriasis, vitiligo, atopic dermatitis and leukoderma. The Company is a leader in the development, manufacturing and marketing of medical laser products and services. PhotoMedex also develops and markets products based on DNA Repair and its patented, clinically proven Copper Peptide technology for skin health, hair care and wound care. PhotoMedex sells directly to dermatologists, plastic and cosmetic surgeons, and salons. ProCyte brands include Neova(R), Ti-Silc(R), VitalCopper(R), Simple Solutions(R) and AquaSante(R).

In addition, as a result of the recent merger with PhotoTherapeutics, PhotoMedex now researches, develops and manufactures non-laser light devices for the treatment of clinical and aesthetic dermatological conditions and adds the Omnilux(TM) products to its portfolio. The Omnilux products incorporate a new technology based on narrowband Light Emitting Diodes (LEDs) to treat a wide range of dermatological conditions including acne, photodamage, and skin rejuvenation.

This press release includes forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on managements' current expectations and beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements.

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David Wright Joins the 'MISSION'; New York All-Star David Wright to Join Top Athletes as Co-Founder of MISSION Skincare(TM) to Support Performance

2010-01-19T06:08:00.001-08:00

MISSION Skincare(TM), the innovative line of Athlete-Engineered Skincare(TM) products, is pleased to announce that baseball big-hitter and all star David Wright, has joined a new team of some of the world's most-esteemed athletes as a co-founder of the brand. MISSION Skincare(TM) products are designed and tested by elite athletes in all areas of sport to help them and active consumers everywhere prepare, perform and recover in training, competition as well as in everyday activities.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090921/NY79040 )

Wright is the newest esteemed sports star to join forces as co-founder of the revolutionary brand, the brainchild of entrepreneur Josh Shaw -- seeking to fill the void in the marketplace for performance personal care and skincare products that serve active consumers everywhere.

Wright, the renowned third base player, was drafted out of high school in 2001 and made his debut in New York in 2004. Wright was on the All-Star team in 2006, 2007, 2008 and 2009, and was the recipient of the prestigious Gold Glove(R) Award in both 2007 and 2008.

Wright will join an impressive list of co-founders that includes champion golfer Sergio Garcia, tennis superstar Serena Williams, two-time league MVP Steve Nash, two-time Gold Medal soccer player Mia Hamm and basketball phenomenon Carmelo Anthony among others.__ In addition to working closely with athletes in product innovation, MISSION Skincare(TM) proudly supports the charities of its partners and athletes.

According to Wright, "Playing over 160 games a season and training year round, I am personally always looking for skincare products that will last through extra innings and perform in extreme heat and sun. I'm thrilled to join MISSION Skincare(TM) as a co-founder and am excited to help develop innovative skincare solutions for everyone with an active lifestyle." Wright continues, "Being part of a brand that has a dual mission of giving back is also a home run in my book."

"David is a strong addition to the MISSION Skincare(TM) team. His high-performance career coupled with his charitable work off the field, make him an ideal athlete to join our mission," said Josh Shaw, Founder and CMO.

Wright will be officially introduced on the new MISSION ULTRA-GRIP(TM) packaging set to launch exclusively at Dick's Sporting Goods this October. A true high-performance skincare innovation, the MISSION ULTRA-GRIP(TM) is a proprietary gel formula that enhances your grip instantly - anytime, anywhere. Great for baseball, basketball, golf, tennis, cycling and any sport requiring a dry grip - the MISSION ULTRA-GRIP(TM) is just the beginning for David.

The MISSION Skincare(TM) starting lineup includes: Ultra-Sweatproof Sunscreen SPF 30+ Lotion, Fast-Drying Sunscreen SPF 30+ Spray, Anti-Sting Sunscreen SPF 30+ Facestick, High-Performance Anti-Friction Cream, High-Performance Foot Synergy Gel, Ultra-Hydrating Lip Protector SPF 20 Gel, Ultra-Soothing After-Sun Revive Gel and a collection of five Lip Balmers SPF 15, including those created and designed by Serena Williams, Amanda Beard, Gretchen Bleiler and Ryan Sheckler. The products are engineered with breakthrough technology, vitamins, minerals and antioxidants, and are irritant and animal-cruelty-free. Additional product launches are scheduled for mid-2009.

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John Varvatos Announces Launch of U.S. eCommerce Store and Redesigned Brand Experience Website

2010-01-19T06:07:00.003-08:00

John Varvatos Enterprises is pleased to announce the launch of its eCommerce and redesigned brand experience website. The eCommerce site, which will serve customers within the United States, is being developed in partnership with Onestop Internet, a full service eCommerce technology and distribution company. The design is a collaboration between John Varvatos, Pod1, a New York-and London-based creative digital agency, and YARD, the Varvatos creative agency of record. The site will go live today.

The eCommerce website will offer John Varvatos Collection looks shoppable straight off the seasons' runway, as well as the opportunity to shop the full breadth of the lifestyle brand including clothing, footwear, bags, belts, watches, eyewear, fragrances and skincare. In addition, the site will feature an assortment of John Varvatos Star USA apparel and footwear and Converse by John Varvatos footwear. Exclusive merchandise only offered on the eCommerce site will highlight the shopping experience and include items such as limited edition leather jackets, sunglasses, and Converse by John Varvatos sneakers. Hallmark items of the John Varvatos Collection will be redesigned, hand-crafted and available to a few lucky customers who are first to snap up the only two or three pieces made.

Catering to the sophisticated sensibility of the John Varvatos customer, the website emphasizes a refined and modern user experience. The brand exploration portion of the site will offer the opportunity to view runway shows both in video and still image. "The World Of" presents the latest in celebrity, events, press, campaigns and JV TV - an ongoing archive of various musical performances and projects captured on video. "The Story" offers a chance to visually explore the history of the brand from its inception, and "The Community" links to social networking sites and "JV's Funhouse," Varvatos' blog that brings the user inside as he tours through his latest musical finds and concerts.

John Varvatos said, "We are thrilled to add the eCommerce channel to our business. It is a great growth opportunity and will enable us to reach our customers across the U.S. who may not have access to John Varvatos boutiques. Our goal in redesigning the website to integrate with eCommerce is to provide a customer experience comparable to going into any one of our boutiques - to truly welcome visitors into the brand."

"The John Varvatos project is a great opportunity for Onestop to demonstrate our expertise in bringing fashion brands alive online," said John Tomich, a partner at Onestop Internet, Inc. "We are working very closely with Pod1 and YARD to mesh the sophisticated John Varvatos image with our own proven offerings in technology, customer support, order fulfillment, and other key elements. The team will create a highly refined customer experience, from the design of the product pages to the way the shipping boxes are packed. We look forward to our continuing relationship with the John Varvatos brand, helping them grow their business and reach new market segments."

"This was a fantastically exciting site to create. Inspired by the in store experience and the music fashion legacy, Pod1 worked closely with John and his team to deliver a unique, high impact, rich media experience," said Marc Caudron, Pod1 Founder.

ABOUT JOHN VARVATOS

Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men's lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men's and women's luxury skincare and fragrances, as well as the younger, edgier John Varvatos Star USA Collection and Converse by John Varvatos. The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ's "Designer of the Year" in 2007. The collection is distributed in freestanding John Varvatos boutiques across the US, as well as in better specialty stores throughout the world. www.johnvarvatos.com

ABOUT ONESTOP INTERNET

Onestop Internet provides turn-key e-commerce services to companies on a completely outsourced basis. These services include marketing strategy, design, fulfillment, customer service, technology platform, and photography. Clients include Seven for All Mankind, Betsey Johnson, lululemon athletica, True Religion Brand Jeans, J Brand, Paul Frank, Nicole Miller, and Splendid, among other esteemed brands. Onestop is based in Rancho Dominguez, California. www.onestop.com

ABOUT POD 1

Based in New York and London independent creative digital agency Pod1 is a 50 strong collective of creative, strategic and technical specialists; all passionate about delivering cutting edge creativity. Established in 2001, the agency creates highly effective ecommerce solutions for its clients, by investing time to understand a client's business and combining this with exceptional consumer insight. Superior client service and planning underlie every campaign, the customer journey is fully explored, and conversion ultimately achieved.

Pod1's specialist areas are retail and fashion with expertise in web design and ecommerce development. The agency is also skilled in online marketing and online strategy solutions, with services including social media marketing, search engine marketing (SEO & PPC), banner advertising, email marketing and campaign micro sites. Pod1 works with leading fashion ecommerce brands including John Varvatos, Matthew Williamson, UNIQLO, Catharine Malandrino, Kenneth Cole, Anya Hindmarch, Marks & Spencer's and Lord & Taylor. www.pod1.com

ABOUT YARD

Since its founding in 2002, YARD has conceptualized, art directed, and produced an award-winning range of work in advertising, packaging, and product design. A hybrid creative agency, YARD marries a style-driven eye for fashion with a consumer-minded gut for branding. YARD's clients in fashion include John Varvatos, Converse, Kenneth Cole, and LeSportsac; in beauty, NARS, Bobbi Brown and Henri Bendel; in healthy/green lifestyles, Method, Smartwater and the Sundance Channel; and in entertainment, WE tv, Ubisoft, The N, and MTV. www.yardnyc.com

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Getting under the skin

2010-01-19T06:07:00.001-08:00

Swami Raote, Managing Director J&J Consumer, India, said, "Though the skincare market is still nascent, we feel this is the right time to enter." The brand's USP is its legacy of science-based innovations in skincare, which has come to be recommended by many dermatologists. The company claims to have superior product formulations grounded in science. Raote says, "Now, more than ever, today's consumers equate health with beauty. We believe that Neutrogena stands naturally poised for tremendous future growth and an ever increasing number of satisfied customers." The company's confidence in the brand comes from the global success of Neutrogena. Tina Mistry, Vice-President, J&J Consumer India, said, "Beauty care is large for J&J globally. The global skincare market is worth $67 billion and J&J with its Neutrogena brand is present in more than 70 countries." "Globally we are the fifth largest skincare brand and Neutrogena is number one in the skincare segment in the US," adds Mistry.

from BUSINESS LINE, September 17, 2009 Women are already spoilt for choice when it comes to buying skincare products. Multinationals such as Hindustan Unilever and L'Oreal, along with homegrown companies such as Emami and Himalaya are carrying out the beautification of Indian women efficiently. So efficiently that the domestic skincare market's size has swollen to Rs 2,000 crore and is growing at close to 20 per cent every year.

Seeking to cash in on this growing market, this summer saw two major launches in the skincare category. FMCG major Dabur launched its skincare range based on Ayurveda while Johnson & Johnson (J&J), known better for its baby care products in the country, launched its globally successful skincare brand Neutrogena.

Recognising that competition is tough and the market is overcrowded, both brands have come out with USPs that are diametrically opposite. While Dabur's Uveda touts the appeal of traditional Ayurveda, Neutrogena claims to bring pathbreaking science into beauty.

Back to the Vedas Till last year Gulabari was Dabur's only brand in the skincare segment. But much can change in a year. With the takeover of Fem and the launch of Uveda, Dabur now has three brands catering to three different price points and needs in the skincare segment.

The latest offering, Uveda, caters to the premium category. The company has high hopes for the brand, even though the skincare market is a cluttered one. The reason for such confidence is Dabur's faith in the goodness of Ayurveda. Vikas Mittal, Executive Vice President (Personal Care), Dabur India, says, "The brand combines the wisdom of Ayurveda with international appeal." "Consumer research showed that women use skincare products but are not sure of their impact on their skin. Uveda products have critical herbal extracts derived from a blend of documented authentic Ayurvedic ingredients," adds Mittal.

Dabur has a lot of expectations from the brand, whichis still in the test-marketing stage. According to Mittal, "The potential for growth is immense in this market. Uveda, in fact, has the potential to be the next big brand launch for Dabur after Vatika. Our immediate plan is to offer a whole range of skin care products under the Uveda umbrella. This is just the beginning. At a later stage, we would like to take the brand to the international markets. Uveda has the potential to become an international skincare brand for Dabur." This has been the first time that Dabur has decided to enter the skincare segment so aggressively. Mittal says, "Dabur's skin care portfolio now has three key pillars of Uveda, Fem and Gulabari."Fem operates in the fairness bleach market. Gulabari has a range of mainstream skincare products offering the benefit of roses.

Science in Beauty While skincare is a relatively new foray for Dabur, J&J has been present in the segment globally for over 40 years. Neutrogena has been present in the global markets since the early 1960s. In 1994 J&J acquired the brand.

For years J&J has been known for its baby care products and medical equipment. But this year the company finally decided to spread its portfolio and bring Neutrogena to India.

Swami Raote, Managing Director J&J Consumer, India, said, "Though the skincare market is still nascent, we feel this is the right time to enter." The brand's USP is its legacy of science-based innovations in skincare, which has come to be recommended by many dermatologists. The company claims to have superior product formulations grounded in science. Raote says, "Now, more than ever, today's consumers equate health with beauty. We believe that Neutrogena stands naturally poised for tremendous future growth and an ever increasing number of satisfied customers." The company's confidence in the brand comes from the global success of Neutrogena. Tina Mistry, Vice-President, J&J Consumer India, said, "Beauty care is large for J&J globally. The global skincare market is worth $67 billion and J&J with its Neutrogena brand is present in more than 70 countries." "Globally we are the fifth largest skincare brand and Neutrogena is number one in the skincare segment in the US," adds Mistry.

The company has high expectations from the skincare market in India as well, expecting the market size to double over the next two years.

While it has launched only a limited range at present, J&J might well look to bring in more products from Neutrogena's global portfolio in the future.

More entrants in the near future Before the year is over, there is likelihood of another major launch in the skincare segment. Colorbar, which recently opened its first flagship store in Delhi, also plans to launch its range of skincare products for both men and women towards the end of the year.

An ever-increasing number of brands in the segment have injected new life into the skincare market in India. The onus is now on the brands already present in the market to innovate and ward off the new challenge. With most companies bullish about the segment, the skincare industry should be one to watch out for in the coming years. All of it in the end bodes well for the consumers. So whether you want ayurvedic ingredients for your skin or cutting-edge scientific formulations, it's all out there.

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Valeant to Acquire Major Australian Skincare Brands; -- Dr. LeWinn's is the highest selling skincare brand in Australian pharmacies; -- Hissyfit

2010-01-18T05:08:00.003-08:00

ALISO VIEJO, Calif., Sept. 30 /PRNewswire-FirstCall/ -- Valeant Pharmaceuticals International (NYSE: VRX) today announced that it has agreed to acquire Private Formula International Holdings Pty Limited, a leading skincare company. Through its acquisition of Private Formula International, Valeant is acquiring global rights to the following: Dr. LeWinn's brands, a premium skincare line, Hissyfit, a newly launched anti-aging skin care line, and Revitanail (Renunail in the U.S. and United Kingdom), a line of nail strengtheners. Dr. LeWinn's is distributed throughout Australia in over 2,500 pharmacies, as well as through major department stores, and has current annualized sales of approximately $27 million.

Under the terms of the purchase agreement, at closing Valeant will pay approximately $69 million and will issue 162,500 shares of Valeant common stock. These shares will be placed in escrow for four years and be subject to indemnity claims from Valeant. The transaction, which is subject to customary closing conditions, is projected to close in early October and is expected to be accretive to Valeant in 2010.

"We look forward to adding Dr. LeWinn's prestigious line of skincare products to Valeant's growing dermatology portfolio," stated J. Michael Pearson, chairman and chief executive officer. "This acquisition will allow Valeant Australia to become a leading dermatology company in Australia with brands that are complementary to our current portfolio and will dramatically increase our presence in the pharmacy over-the-counter (OTC) channel. We believe that Dr. LeWinn's strong brand recognition and wide distribution network will provide us with a solid platform for continued growth in Australasia."

About Valeant

Valeant Pharmaceuticals International (NYSE:VRX) is a multinational specialty pharmaceutical company that develops, manufactures and markets a broad range of pharmaceutical products primarily in the areas of neurology and dermatology. More information about Valeant can be found at www.valeant.com.

FORWARD-LOOKING STATEMENTS

This press release may contain forward-looking statements, including, but not limited to, statements regarding the consummation of the acquisition, Dr. LeWinn's impact on Valeant's dermatology portfolio, the potential for Valeant Australia to become a leading dermatology company in Australia, Valeant's increased presence in the OTC channel and the impact on the acquisition on Valeant's results of operation. Forward-looking statements may be identified by the use of the words "anticipates," "expects," "intends," "plans," "should," "could," "would," "may," "will," "believes," "estimates," "potential," or "continue" and variations or similar expressions. These statements are based upon the current expectations and beliefs of management and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties include, but are not limited to, risks and uncertainties discussed in the company's most recent annual or quarterly report filed with the U.S. Securities and Exchange Commission, which factors are incorporated herein by reference. Readers are cautioned not to place undue reliance on any of these forward-looking statements. Valeant undertakes no obligation to update any of these forward-looking statements to reflect events or circumstances after the date of this press release or to reflect actual outcomes.

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Lierac Paris Skincare Launches E-Commerce Website

2010-01-18T05:08:00.001-08:00

NEW YORK, Sept. 30 /PRNewswire/ -- Lierac Paris skincare introduces www.lierac-usa.com, a modern e-commerce site reflecting Lierac's philosophy to treat all skin types and anti-aging concerns with the utmost precision and care. The website includes interactive features including the Lierac Rx, intended to help clients discover their personal skincare prescriptions, as well as a complete store locator and events section.

Jacqueline Flam, Lierac Paris Brand Director shares, "We're excited to give new and existing Lierac customers an opportunity to learn more about the brand's history and product offering. Although we are now available in European Skincare Centers at select pharmacies in the United States, the website acts as a great resource for both women and men who want to find effective anti-aging skincare solutions nationwide."

The website also highlights Lierac's commitment to using the most effective botanical and scientific resources, combined with the latest relevant advances in bio-technology to provide customers with expertise, quality, and effectiveness.

Features on www.lierac-usa.com include:

-- What's New - Lierac's latest products and exclusive online promotions.

-- About Us- Explains history, distribution and our tie with the medical

community.

-- Ingredient Library - A detailed description of Lierac's main

ingredients.

-- Detailed product pages - Individual product pages where customers can

learn more about each product, its active ingredients, its function,

clinical results and how to use.

-- Lierac Advisor - Allows women and men to create their personal face or

body care profile by simply filling out a questionnaire. A customized

prescription is generated upon completion of the short survey. This aims

to help customers select the skincare products best suited for their

skin type. This also enables dermatologists and plastic surgeons to

easily and quickly find correct products to recommend to their patients.

-- Store Locator and Events - A search engine that enables customers to

search for the nearest locations, and find out about promotional events.

-- Press and Blog - Includes Lierac press highlights, Lierac events, the

new Lierac blog and also links to the Lierac Facebook page.

-- Complete Lierac Homme men's skincare available exclusively on

www.lierac-usa.com.

ABOUT LIERAC PARIS

Lierac Paris is manufactured and distributed by Ales Group, USA, a subsidiary of Ales Groupe, headquartered in Bezons, France. Founded by Dr. Cariel, a French physician specializing in corrective cosmetic medicine, Lierac Laboratories have been pioneers in skin repair and correction-oriented phyto-cosmetics since 1975. All Lierac Paris products are formulated to deliver effectiveness, safety and pleasure of use. Incorporating leading-edge technologies, Lierac Paris products derive their effectiveness from the field of phyto-therapy, using the most active resources of plants combined with the latest innovations in biotechnology
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Beauty.com to Raise Money and Awareness for Cancer and Careers Through an Online Pop-Up Store Featuring More Than 35 Prestige Brands

2010-01-18T05:07:00.004-08:00

Alterna(R) Caviar Moisture Shampoo with Seasilk(R) Arcona(TM) Cranberry Toner bareMinerals(R) Get Started Eyes, Cheeks, Lips, Medium-Tan bliss(R) fatgirlscrub Borghese Fango Brillante butter LONDON(TM) 3 Free Nail Lacquer, Pink Ribbon Caudalie Paris(R) Moisturizing Cream-Mask Crabtree & Evelyn(R) Gardeners Hand Recovery Cream DDF(R) Ultra-Lite Oil-Free Moisturizing DEW(TM) SPF 15 Decleor Tonifying Lotion Dr. Brandt(R) Pores No More(R) Pore Refiner Elemis(R) Essential Beauty Secrets Elizabeth Arden(R) Prevage(R) SPF 30 Frederic Fekkai(R) Advanced Brilliant Glossing Cream Fresh(R) Sugar Rose Tinted Lip Treatment SPF 15 Intelligent Nutrients(R) Certified Organic Intellimune(TM) Tablets Jonathan Product(R) Dirt(TM) Texturizing Paste Korres Balancing Moisturizer SPF 6, Pomegranate L'Occitane Shea Butter Hand Cream Liquid Keratin(TM) 30 Day Straight-Smooth-Strong & Long Treatment Starter Kit Mariah Carey(TM) Forever Eau De Parfum Spray MD Skincare(R) Alpha-Beta(R) Daily Face Peel Murad(R) Resurgence Age-Diffusing Serum NIA24(R) Sun Damage Prevention 100% Mineral Sunscreen Nuxe Deluxe Kit, Beauty.com(TM) Exclusive Perricone MD Nutritive Cleanser Peter Thomas Roth(R) Lashes to Die For(TM) Philosophy(R) Hope in a Jar(R) Phyto Phytophanere Remede(R) Intensive Double Serum(TM) Rene Furterer Complexe 5 Regenerating Extract Shiseido Luminizing Satin Eye Color in PK305 Somme Institute Double Defense Face and Body SPF 30 Stila Eye Shadow Pan, Kitten StriVectin(R) Instant Facial Sculpting Cream(TM) tarte(TM) emphasEYES(TM) High Definition Brow Pencil Urban Decay Eyeshadow Primer Potion The above products featured in the Beauty.com Pop-Up Store in October will boast a seal for easy visibility.

BELLEVUE, Wash., Sept. 30 /PRNewswire-FirstCall/ -- Beauty.com, Inc., a wholly-owned subsidiary of drugstore.com, inc. (Nasdaq: DSCM) launches an online Pop-Up Store on October 1, 2009 to benefit Cancer and Careers, an initiative developed by the Cosmetic Executive Women's Foundation to change the face of cancer in the workplace. For the entire month of October, customers can shop the exclusive Pop-Up Store on Beauty.com for top-selling products from more than 35 participating brands. These prestige beauty brands have made financial contributions to Cancer and Careers, a non-profit that provides invaluable resources and support to women surviving cancer as they learn to balance treatment with their professional lives. In addition to the Pop-Up Store, from October 12-18, 2009, Beauty.com will be donating 10% of purchases made through the link www.beauty.com/cancerandcareers directly to Cancer and Careers.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090930/SF84199)

(Logo: http://www.newscom.com/cgi-bin/prnh/20071010/AQW059LOGO)

"The beauty industry is our greatest champion," says Cancer and Career's executive director Kate Sweeney, "and this October's Beauty.com partnership is an extraordinary example. Beauty.com has assembled an all-star team of more than 35 generous brands, and their support will enable us to provide critical resources --and hope-- to countless working women with cancer."

Products that can be purchased in the Cancer and Careers Pop-Up Store on Beauty.com will include:

Alterna(R) Caviar Moisture Shampoo with Seasilk(R)

Arcona(TM) Cranberry Toner

bareMinerals(R) Get Started Eyes, Cheeks, Lips, Medium-Tan

bliss(R) fatgirlscrub

Borghese Fango Brillante

butter LONDON(TM) 3 Free Nail Lacquer, Pink Ribbon

Caudalie Paris(R) Moisturizing Cream-Mask

Crabtree & Evelyn(R) Gardeners Hand Recovery Cream

DDF(R) Ultra-Lite Oil-Free Moisturizing DEW(TM) SPF 15

Decleor Tonifying Lotion

Dr. Brandt(R) Pores No More(R) Pore Refiner

Elemis(R) Essential Beauty Secrets

Elizabeth Arden(R) Prevage(R) SPF 30

Frederic Fekkai(R) Advanced Brilliant Glossing Cream

Fresh(R) Sugar Rose Tinted Lip Treatment SPF 15

Intelligent Nutrients(R) Certified Organic Intellimune(TM) Tablets

Jonathan Product(R) Dirt(TM) Texturizing Paste

Korres Balancing Moisturizer SPF 6, Pomegranate

L'Occitane Shea Butter Hand Cream

Liquid Keratin(TM) 30 Day Straight-Smooth-Strong & Long Treatment Starter

Kit

Mariah Carey(TM) Forever Eau De Parfum Spray

MD Skincare(R) Alpha-Beta(R) Daily Face Peel

Murad(R) Resurgence Age-Diffusing Serum

NIA24(R) Sun Damage Prevention 100% Mineral Sunscreen

Nuxe Deluxe Kit, Beauty.com(TM) Exclusive

Perricone MD Nutritive Cleanser

Peter Thomas Roth(R) Lashes to Die For(TM)

Philosophy(R) Hope in a Jar(R)

Phyto Phytophanere

Remede(R) Intensive Double Serum(TM)

Rene Furterer Complexe 5 Regenerating Extract

Shiseido Luminizing Satin Eye Color in PK305

Somme Institute Double Defense Face and Body SPF 30

Stila Eye Shadow Pan, Kitten

StriVectin(R) Instant Facial Sculpting Cream(TM)

tarte(TM) emphasEYES(TM) High Definition Brow Pencil

Urban Decay Eyeshadow Primer Potion

The above products featured in the Beauty.com Pop-Up Store in October will boast a seal for easy visibility. The Pop-Up Store will also feature seasonal items created by brands specifically to raise money for various Breast Cancer Awareness organizations.

"We know that our brands and our customers want to support Cancer and Careers, especially during Breast Cancer Awareness month, but we also know that tight budgets might make that difficult this year," says Kathleen McNeill, president of Beauty.com and Cosmetic Executive Women board member. "Our goal is to allow both brands and customers to support this worthwhile cause without incurring any incremental expense."

To add even more value to the customer shopping experience, Beauty.com will provide shipping and gift with purchase offers within the Pop-Up Store throughout the month of October.

Everyday customer benefits from shopping on Beauty.com include 5% back on every purchase, the free sampling center, 100% color match guarantee, and a shared online shopping cart with Beauty.com's partner site, drugstore.com. Beauty.com personalizes beauty shopping online with the Skin Care and Hair Care solutions tools, which provide product regimens tailored to the customer based on interactive surveys. Beauty fans can also get the latest tips, trends, and promotions sent directly to their email by signing up for the free weekly Beauty Bulletin on Beauty.com

About Beauty.com - The World of Beauty Online(TM)

Beauty.com, Inc. is a leading online destination for prestige beauty products. The web store provides a highly personalized shopping experience and offers more than 200 brands from widely recognized to niche, hard-to-find products. Beauty.com is wholly owned by drugstore.com, inc.

About drugstore.com, inc.

drugstore.com, inc. (NASDAQ:DSCM) is a leading online retailer of health, beauty, vision and pharmacy products. Our portfolio of brands includes: drugstore.com(TM), Beauty.com(TM) and VisionDirect.com(TM). All are accessible from http://www.drugstore.com and provide a convenient, private, and informative shopping experience while offering a wide assortment of more than 45,000 products at competitive prices.

The drugstore.com pharmacy is certified by the National Association of Boards of Pharmacy (NABP) as a Verified Internet Pharmacy Practice Site (VIPPS) and operates in compliance with federal and state laws and regulations in the United States.

About Cancer and Careers

Cancer and Careers is dedicated to changing the face of cancer in the workplace by providing a comprehensive website and free publications in English and Spanish as well as a series of support groups and educational seminars for employees with cancer, their employers, coworkers and healthcare providers. For more information, visit: www.cancerandcareers.org.

About Cosmetic Executive Women

Cosmetic Executive Women, Inc. (CEW) was founded in 1954 as a social organization. In 1975, CEW became a not-for-profit organization with a mission to promote the contributions of women in the cosmetics industry. CEW expanded its mission in 1985 to include education, philanthropy and industry development. For more information, visit: www.cew.org..

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Origins freshens up its recycling program to boost in-store traffic

2010-01-18T05:07:00.003-08:00

Amid growing concern about effective recycling of consumer-goods packaging, skincare brand Origins launched an in-store cosmetic packaging recycling program. The launch aimed to reinvigorate the brand's recycling position, which dates back to a 1990 recycling program, and drive consumers into stores, explains Trenesa StanfordDanuser, VP, global communications for Estée Lauder's Origins and Ojon brands.

Client

Origins (New York)

PR agency

Syndicate (New York and LA)

Campaign

"Return to Origins" cosmetic recycling program

Duration

February-May 2009

Budget

$35,000

Amid growing concern about effective recycling of consumer-goods packaging, skincare brand Origins launched an in-store cosmetic packaging recycling program. The launch aimed to reinvigorate the brand's recycling position, which dates back to a 1990 recycling program, and drive consumers into stores, explains Trenesa StanfordDanuser, VP, global communications for Estée Lauder's Origins and Ojon brands.

The PR opportunity far exceeded what one could do with an ad vehicle," she says.

STRATEGY

On April 2, during Earth Month, Origins teamed with a recycling vendor to host two-hour collections in 450-plus locations. Working with Syndicate, it aimed to build buzz through celebrity appearances at New York and LA press events.

Our role was to create broad national awareness and get people in stores," says Nathan Ellis, Syndicate founder and president. "Celebrity partners would help spread the message."

To drive store traffic in seven key "green" locations, Origins offered recyclers a free full-size A Perfect World moisturizer. At other locations, it offered moisturizer samples and a plant-atree-with-purchase promotion.

TACTICS

A month prior to the event, Origins began posting promo and educational content about recycling on its Facebook page. Ellis says the agency focused outreach on national print, TV, and Web outlets, as well as regional papers and calendar listings in the seven key cities.

RESULTS

On launch day, consumers dropped off nearly 300 pounds of empty cosmetics jars. During April, Origins saw a 7% increase in sales of its A Perfect World moisturizer over the previous year, and through the promotion it planted 23,000 trees. Placements included Style.com, People, and StyleCaster.com.

FUTURE

Stores still offer the recycling option, and Origins is planning a new awareness initiative for Earth Month in 2010.

Alexandra Bruell

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PERRICONE MD: Not just a pretty face

2010-01-18T05:07:00.001-08:00

The traditional promotion technique for a beauty brand usually involves an ad featuring a gorgeous model pouting at the camera while a wind machine ruffles her hair. But a new wave of "cosmeceutical" brands - mixing beauty and science - is moving away from cliched model shots towards using educational methods to sell their wares as a lifestyle choice. At the forefront of this trend is American skincare brand Perricone MD. The company has introduced its range to the UK on a platform of holistic education so consumers can adapt their way of living to achieve better health and beauty. The "cosmeceutical" and "nutriceutical" range promotes a three-tier philosophy: a good diet, supplements and skincare. It may seem like a strange time for Perricone to expand. Many cosmetics brands are reeling from the impact of the recession - last month, 30-year-old Prescriptives was laid to rest by parent company Estee Lauder. But "cosmeceuticals" are looking healthy. The market has grown 58% between 2002 and 2009 and is now worth more than pound 140.6m in the UK, according to Mintel.

Perricone MD, the US skincare brand at the cutting edge of the 'cosmeceutical' trend, has come to the UK, with a campaign that eschews the perceived wisdom of using 'a beautiful face' to sell the products. Jo Roberts reports

The traditional promotion technique for a beauty brand usually involves an ad featuring a gorgeous model pouting at the camera while a wind machine ruffles her hair.

But a new wave of "cosmeceutical" brands - mixing beauty and science - is moving away from cliched model shots towards using educational methods to sell their wares as a lifestyle choice. At the forefront of this trend is American skincare brand Perricone MD.

The company has introduced its range to the UK on a platform of holistic education so consumers can adapt their way of living to achieve better health and beauty. The "cosmeceutical" and "nutriceutical" range promotes a three-tier philosophy: a good diet, supplements and skincare.

It may seem like a strange time for Perricone to expand. Many cosmetics brands are reeling from the impact of the recession - last month, 30-year-old Prescriptives was laid to rest by parent company Estee Lauder.

But "cosmeceuticals" are looking healthy. The market has grown 58% between 2002 and 2009 and is now worth more than pound 140.6m in the UK, according to Mintel. The research company predicts the market will continue to grow at a fast rate despite the downturn and will be worth an estimated pound 177.3m by 2012.

With the recession causing some people to trade down from expensive surgical procedures to products at a more manageable cost, lines such as Perricone are set to benefit. Twenty-five per cent of adults already regard cosmeceuticals as a good alternative to cosmetic procedures, according to Mintel.

Perricone MD chief executive Diane Miles describes her company as a "holistic beauty brand". Rather than concentrating solely on appearance, it attempts to "look at beauty from the outside in and inside out" with its products, which range from face cream to diet books.

The positioning reflects the principles of the brand's founder, nutritionist and dermatologist Dr Nicholas Perricone. He does not attempt to treat external appearances alone; he has always advocated a lifestyle approach, combining nutrition with topical products.

Miles says that with a lifestyle proposition, it's vital to convert consumers into customers by providing indepth product information.

"Once the customer is educated, then you have a customer for life," she claims.

A virtual sales lab has recently been launched to provide information to Perricone's salespeople, enabling them to "pass on their knowledge to the customer," says Miles. This online portal allows sales representatives from various high-end department stores such as Harrods and Selfridges to access product information whenever they need it.

As well as high-end department stores, TV shopping channel QVC is another sales route being used to push Perricone. But since direct-selling TV is often associated with discounts and bulk buying, is this the right place for products typically costing anything from pound 50 to pound 300?

Miles admits that people used to be snobbish about using TV shopping channels to sell high-end products but claims this has now changed. She says TV is now regarded as an essential way to "educate" consumers about Perricone's products and ingredients.

It's not just the long product-demonstration times available on TV shopping channels, but also the tone involved, says Miles, adding: "QVC gets the emotion and lifestyle of the brand - it's a friendly way to see how the products work."

But not every consumer wants to be told about the products upfront. Some people want to do the research themselves, which is why the company has relaunched its website recently to allow consumers to find out in detail about the different product ranges.

Some product descriptions also have demonstration videos attached, tying together the brand's website and the visual demonstrations on QVC. The site is also used to sell the Dr Perricone diet, with the doctor himself producing a blog giving advice and information on food.

To back up the other marketing activities, Miles says the company has also redesigned its packaging to ensure it is appealing to a highly educated urban female consumer.

"We want to look like a serious medicinal-type brand. With this in mind the packaging now looks pharmaceutical. We want to be authentic," she says.

The trend for medicinal-style packaging is something that Mintel has noted. Its report says there is "a growing trend for incorporating applicators with measured dosage and the pipette format is increasingly common."

As well as concentrating on pushing the medicinal angle, Perricone also aims to move away from talking too much about traditional cosmetics territory such as the product's look and smell.

"Normally the cosmetic pleasure of the product is the number one objective," Miles argues. But, she says, Perricone's objectives are the opposite of this. "We will always formulate for efficacy before the smell, for example."

"Often you won't open the products and think: "This is so exquisite". You'll open it up and think, it stinks a bit," she explains.

This is another reason why Perricone needs to use education in its marketing, says Miles. There is some way to go before everyone "gets" this approach to beauty. She admits that the brand sometimes gets returns because people are surprised by the smell of the products.

With such a focus on information rather than simply beautiful imagery in marketing, public relations is another essential tool for Perricone. The brand invests heavily in this area as a mention in a beauty magazine can result in a product flying off the shelves.

This is reflected in the large amount of space on the Perricone website given to product endorsements by a variety of glossy magazines.

Yet despite the masses of information that Perricone pushes about its stock, Mintel warns that cosmeceutical brands are increasingly being scrutinised for their bold claims and many consumers are sceptical of the results they can get by buying more expensive products.

A lack of recognition by official bodies means the sector is treading a fine line. With no medical body backing many cosmeceuticals' efficacy, this can also lead to cynicism among consumers.

"Boasting scientific or medical-sounding ingredients and names, cosmeceuticals are often endorsed by doctors such as Dr Andrew Weil or NV Perricone. This exploits consumer perceptions that pharmaceutical products work but cosmetics' claims are little more than puffery," Mintel warns.

As well as the risk of not being taken seriously, Perricone is also seeing a growing number of competitors muscle into its market, creating copycat brands directly in competition with more expensive, niche brands.

The brand SkinCeuticals (which has price points from pound 15 to pound 200) has been purchased by L'Oreal for example. Meanwhile, Origins produce an anti-ageing skincare range with Dr Andrew Weil (costing from pound 13 to pound 50).

There are also independent competitors that have a lower price point than Perricone but which have some of the same medical-style overtones as Perricone.

The larger competitors such as Origins and L'Oreal certainly have greater marketing power than Perricone, and Mintel believes that some customers will be attracted by the lower price tag.

"The type of consumer buying into masstige brands may not see the need to trade up to cosmeceuticals, given that half of people say that many products are expensive but can't guarantee results," says Mintel.

But Miles argues that innovation will keep Perricone ahead of the mass-market brands. It is focusing on two new products that will appeal to a large audience, she argues.

A foundation called No Foundation, Foundation has been designed to suit all shades and skin tones, while Cold Plasma Serum can be used on all skin types, all ages, day and night, says Miles. She says these products will appeal to women who are committed to a skincare regime but want minimal fuss.

Despite realism from consumers about the as-yet-unproved benefits of cosmeceuticals, Mintel says that because women are devoting "more time, money and commitment to looking after themselves", they are unlikely to let the small matter of suspension of belief get in the way.

The brand will just have to ensure its educational-style marketing manages to avoid the type of outlandish claims that will turn customers into cynics.

Whether using cosmeceuticals is a trade down from plastic surgery, or a trade-up from standard skincare regimes, Perricone looks set to present a good face to consumers during the remainder of the recession.

Cosmeceuticals strengths and weaknesses in the market

Strengths

* Product claims backed up by clinical studies.

* A cheaper alternative to cosmetic surgery and non-surgical procedures.

* High investment in new product development.

* Small brands can be swift to market with new products.

* Ability to articulate clear product benefits.

* Niche brands have helped to create cult products.

* Growth forecasted among the market's core users.

* Cultural trends driving appearance anxiety and pushing consumers to look for new products.

* Strong interest among mainstream cosmetic companies.

Weaknesses

* Not recognised as a market sector by industry bodies.

* Brands have low recognition.

* Questionable efficacy.

* Limited retail availability and distribution.

* Independent brands are susceptible to takeover by larger brands.

* Smaller budgets for advertising.

* Safety concerns over product technology such as nanotechnology.

* Largely reliant on consumer understanding of products to justify high price tags.

* Subject to scrutiny by advertising standards and journalists as products claims push plausibility.

* Encroachment from masstige non-cosmeceutical products.

* Typically require brand-trained sales assistants to advise consumers.

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Passionate approach pays off for Environ Salon of the Year winners

2010-01-18T05:06:00.003-08:00

A passion to deliver results-oriented skincare has paid off for the businesses that received Salon of the Year accolades from Environ Skin Care at a ceremony held in the elegant sunoundings of Home House in London.

The UK Salon of the Year accolade went to Face It in Highgate, North London - the salon s sixth consecutive win - and the runner-up was Beyond Spa at Harvey Nichols.

The Irish Salon of the Year award went to Monica Tolan's Health and Beauty Clinic in Balbriggan, Dublin, with the runner-up Total Wellbeing from Sandyford, Dublin.

Donna Gershinson, proud owner of Face It, said: "I was honoured to win this award again as the level of competition is increasing each year and we can never rest on our laurels. VVe have to constantly keep evolving because this industry is moving so fast. It has been a privilege for us to work with a skincare product that delivers results and makes coming to work a pleasure."

Tracy Tamaris, director of anti -ageing skincare brand Environ's UK distribution company, presented engraved rose bowls and cash prizes to the winner. "The winning formula for all was a combination of expertly applied product knowledge, effective client education and the cultivation of a loyal clientele whose repeat purchases reflect satisfaction exceeding expectations," she said.

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Gerard's conquers Coventry

2010-01-18T05:06:00.001-08:00

Delighted to be representing Gerard's in the UK, new marketing manager for Gerard's UK Jayne Hill said the brand constantly exceeds expectations and delivers cutting-edge, innovative skincare. "We will be running various promotions to add further value to our spa clients and look forward to developing it into one of the UK leading skincare houses," she...

Italian skincare house Gerard's has changed its UK distributor and is now a subsidiary of Ellisons.

Ellisons has set up a dedicated division to ensure the needs of Gerard's clients are met: a purchasing and support system has been designed to offer maximum efficiency; and a swift call-back service has been established to offer 24-hour support and advice.

Two experienced trainers have been appointed to travel the UK offering advice and expertise on the brand's treatments and products, and ensure therapists are equipped with the skill and knowledge to offer the best possible treatments.

A purpose-built Gerard's training academy is located in Coventry where regular courses will be held, in addition to in-spa training.

Delighted to be representing Gerard's in the UK, new marketing manager for Gerard's UK Jayne Hill said the brand constantly exceeds expectations and delivers cutting-edge, innovative skincare. "We will be running various promotions to add further value to our spa clients and look forward to developing it into one of the UK leading skincare houses," she said.

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BRIEF ENCOUNTER

2010-01-17T07:03:00.001-08:00

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Gill Hardy is UK and overseas sales manager for Totally UK. Based at the company's head office in Sunbury-on-Thames, Surrey, she looks after a team of account managers and telesales staff for the Universal Contour Wrap and Germaine De Capuccini skincare line. As well as attending trade fairs and launch events in the UK and abroad, her responsibilities include finding new business, appointing distributors and setting up partnerships.

Gill Hardy is UK and overseas sales manager for Totally UK. Based at the company's head office in Sunbury-on-Thames, Surrey, she looks after a team of account managers and telesales staff for the Universal Contour Wrap and Germaine De Capuccini skincare line. As well as attending trade fairs and launch events in the UK and abroad, her responsibilities include finding new business, appointing distributors and setting up partnerships.

Q How did you get into the beauty industry?

I'd read about the Universal Contour Wrap and thought it sounded too good to be true. The company's Carole Jones wrapped me and before I knew it she'd offered me a job running the saion she was about to open in Farnham Common, Surrey. I took the job and haven't looked back!

Q Most satisfying moment of your career?

The first polycystic ovarian syndrome patient I successfully treated. I find it incredibly satisfying when customers buy from us simply because they trust me! When we have branched into new products, our customers don't hesitate - they know that if we say something is good it is. I just love it when a customer is hesitant, then three months later says it has been the best thing they ever did.

Q Best business/career advice you have ever been given?

Never be afraid to go to people to ask for help. This came from my manager at Avis many years ago. It has become my motto and what I pass on to my team.

Q What, is the secret of your success?

Knowing that every customer is an individual. They don't always want the same thing and you must understand what it is they are looking for and what they need, before responding accordingly.

Q What is your philosophy?

Always treat others in the way I would like people to treat me.

Q Three things you couldn't do your job without?

Telephone, dedicated team of staff, and a sense of humour.

Q Best bits/worst bits of your job?

I love the industry. 1 love looking at and trying new treatments, and when a salon tells me we have helped turn their business around. However, I always have 101 things to do and get constantly distracted.

Q Future business ambitions?

I want to open-up the Indian market to Universal Contour Wrap. As well as having a real fascination for Indian culture, I have always believed that there is a huge potential there for our treatment. We have an endorsement from Bollywood actress Shilpa Shetty, so now seems a perfect time to enter this market with the right distributor.

Q Imagine you are at the start of your career, what would you change?

I would probably be more disciplined in my approach, as I know I can be distracted easily And, after three husbands, maybe I should have learnt that its OK to finish at 530pm and go home.

Q Business plan for the next 12 months?

To further discussions with potential distributors in other countries, which will include India; to enter into partnership programmes in the UK; and successfully launch our new retail range.

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RoC(R) Skincare Presents the 'Gold Standard in Filmmaking

2010-01-17T07:02:00.005-08:00

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SKILLMAN, N.J., Oct. 6 /PRNewswire/ -- The RoCA Brand, the French skincare expert and pioneer in developing retinol, the gold-standard in anti-aging, is proud to announce their partnership with the Hamptons International Film Festival Women in Film Program for the second consecutive year. RoCA Skincare continues to support the talent and creativity of women in film through the "Gold Standard Award for Female Feature Director," by elevating the award to an official category of entry at this year's 2009 festival. The winner will receive a $5,000 endowment to be used for an upcoming film project so that she can continue to enlighten audiences with her work. The Hamptons International Film Festival received an abundance of entries from many gifted women and RoCA Skincare is pleased to announce that this year's award winner is Emmy Nominated Actress and Director, Cheryl Hines, for upcoming film, "Serious Moonlight."

(Logo: http://www.newscom.com/cgi-bin/prnh/20070501/NYTU115LOGO)

Best known for her role as Larry David's wife on the HBO hit "Curb Your Enthusiasm," Hines makes her directorial debut with "Serious Moonlight." The film pays tribute to her friend, the late filmmaker and actress, Adrienne Shelly, best known for her work on "Waitress," who passed away before her screenplay debuted on screen. Through the combination of a highly talented cast, including Meg Ryan, Timothy Hutton, Justin Long and Kristen Bell, and Shelly's witty script, Hines delivers a humorous story about a woman's revenge on her unfaithful husband and the unforeseen consequences.

Of the award, Hines says, "I am honored by this recognition from RoCA Skincare and Hamptons International Film Festival and hope my success opens a window of opportunity for other women to accomplish their dreams and to continue to express themselves through film."

The RoCA Skincare "Gold Standard Award for Female Feature Director" aims to recognize a talented female filmmaker who's excelled in the film industry, a field in which they are currently underrepresented, as only 7% of directors are women. The winner of this award is a true inspiration for women everywhere striving to meet their own personal gold standards in excellence. "We are delighted to partner with the Hamptons International Film Festival to award Cheryl Hines with the 'Gold Standard Award for Feature Female Director,'" says Leslie Dreibelbis, Group Product Director of RoCA Skincare. "Cheryl's talent and ambition is inspiring to women everywhere."

Since 1957, the RoCA Brand has developed award-winning skincare products and has been a true innovator in anti-aging. As the pioneer of retinol, known as the "gold standard" in anti-aging ingredients, RoCA Skincare delivers on its promise to bring women products that are infused with the latest in anti-aging technologies. The RoCA MULTI CORRECTION(TM) Skin Perfecting System, the newest addition to the RoCA Brand portfolio, is a daily regimen that is clinically proven to produce visible results for beautiful, younger-looking skin in just two weeks.

The presentation of the RoCA Skincare "Gold Standard Award for Female Feature Director" will take place on Thursday, October 8th at 1:30 p.m., during the festival screening of "Serious Moonlight," at the United Artists Cinema in East Hampton, New York, on the opening day of the festival. Following the screening, RoCA Skincare and Vogue magazine will host an exclusive Women in Film Reception. For media inquiries, please contact Kaitlin Gangl at Rpr Marketing Communications at (212) 317-1462 or Kaitlin.Gangl@rprny.com

About the Hamptons International Film Festival

The Hamptons International Film Festival was founded to celebrate independent film long, short, narrative and documentary introducing a unique and varied spectrum of international films and filmmakers to our audiences. The festival is committed to exhibiting films that express fresh voices and differing global perspectives, with the hope that these programs will enlighten audiences, provide invaluable exposure for filmmakers and present inspired entertainment for all. The 17th Annual Hamptons International Film Festival will be held October 8th through October 12th 2009 in East Hampton, New York. To learn more about the Hamptons International Film Festival, visit www.hamptonsfilmfest.org.

About New York Women in Film & Television

New York Women in Film & Television (NYWIFT) is a nonprofit membership organization for professional women in film, television and new media. A champion of women's rights, achievements and points of view in the film and television industry, NYWIFT is an educational forum for media professionals, and a network for the exchange of information and resources. NYWIFT brings together more than 2,000 professionals including EMMY and Academy AwardA winners, who work in all areas of the entertainment industry above and below the line. It is part of a network of 40 international women in film chapters, representing more than 10,000 members worldwide.

About RoCA( )Skincare

Established in France by a pharmacist and dermatologists, RoCA Skincare has been a leading French skincare brand since 1957, devoted to developing anti-aging skin care products that guarantee visible, lasting results for healthier, younger looking skin. Since its U.S. introduction in 1999, the RoCA( )Brand has been committed to working in partnership with dermatologists to introduce clinically proven, trusted products, leveraging breakthrough technology. Praised by women and skin care experts alike for its technology and innovation for more than 50 years, the RoCA Brand offers anti-aging facial care focused on the following benefits: Multi-Benefit, Anti-Wrinkle, Lifting and Firming, Even tone and texture. To learn more about the science behind RoCA Skincare, visit www.rocskincare.com.

SOURCE RoC Skincare

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First Aid Beauty Now Available At Sephora; FAB Collection Provides Innovative and Effective Skincare for Even the Most Challenged Skin

2010-01-17T07:02:00.003-08:00

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Today First Aid Beauty(TM) LLC (FAB) launches its solution-driven line of skincare products exclusively on Sephora.com, with a launch in Sephora stores in January 2010.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091007/NY87973 )

"We are pleased to be the exclusive retailer of First Aid Beauty," says Margarita Arriagada, Sephora's SVP of Merchandising. "As a true 'Skincare Essential,' First Aid Beauty addresses a space within our great assortment: efficacious basic and specialty products, suitable for sensitive skin, all at an entry price point. We are confident our clients will be as excited about the brand as we are, and they can discover the brand on Sephora.com this fall and in-store in January 2010."

FAB is a premium collection that caters to universal beauty concerns, as well as the needs of sensitive and challenged skin. Creating an entirely new category in the prestige marketplace, FAB ups the ante on drugstore brands aimed at problem skin by delivering innovative daily solutions and treatments, scientifically advanced and dermatologist-recommended formulations, luxurious product textures and contemporary, identifiable packaging.

"Skin types ranging from mildly sensitive/reactive to chronic conditions including severe dryness, eczema and facial redness now have a results-oriented, feel-good solution for everything from daily routine to skin emergencies," says Founder & CEO Lilli Gordon. "FAB extends the focus from anti-aging to also tackle acne, dark circles, persistent redness, irritation, pre- and post-cosmetic treatment and other environmental reactions, so that beautiful, glowing skin is attainable by conquering all the skin concerns we face. This is true 'First Aid Beauty.'"

Formulations are developed under the directive of ingredient minimization by blending only the essential, most effective scientific and natural ingredients, which are rigorously researched and approved by both dermatologists and the Environmental Working Group's Skin Deep Cosmetic Safety Database. Free of harsh irritants including parabens, phthalates, alcohol, fragrances and artificial dyes, products are infused with the brand's signature FAB Antioxidant Booster -- a powerful botanical antioxidant cocktail that combats free radicals. Select products also boast FDA-approved over-the-counter formulations that target specific skin issues such as eczema and acne. FAB products are allergy-tested.

For its launch, FAB introduces six unique products designed to address daily skincare basics and skin issues that require intensive therapy or emergency repair. Items include:

-- Ultra Repair Cream -- a deeply penetrating treatment with ceramides,

colloidal oatmeal, shea butter and eucalyptus oil to provide immediate

relief for raw, scaly skin due to eczema, aggressive cosmetic

treatments, harsh winter weather and other conditions

-- Anti-Redness Serum -- a soothing treatment that calms flare-ups and

reduces redness with a unique blend of anti-inflammatory ingredients and

caffeine

-- Detox Eye Roller -- an all-purpose treatment that diminishes fine lines,

dark circles and under-eye puffiness with a caffeine- and

peptide-infused formula delivered in a unique roller-ball applicator

-- Healing Stick -- a multi-use 1% hydrocortisone stick for skin reactions,

chapping and bug bites

-- Blemish Eraser -- a convenient tube that provides on-the-spot treatment

with 3.5% benzoyl peroxide blended with anti-inflammatory and soothing

extracts

-- Face Cleanser -- this calming, all-purpose wash is infused with

therapeutic botanicals to preserve the natural oils that protect the

skin and maintain a balanced pH

FAB's apothecary-chic packaging captures the brand's "rescue and preserve" spirit. Distinct visuals and branding include striking rays, a hallmark life preserver and the tag-line, "for the life of your skin." Packaging also emphasizes intelligent copy that identifies skin condition, ingredient benefits and key features for a consumer-friendly experience.

A veteran in the beauty industry, Gordon's experience lies in both brand and business development. Formerly a Partner of Fresh, she was instrumental in its growth and sale to LVMH Moet Hennessy Louis Vuitton. Other high-profile successes include the development of a retail prototype for A.T. Cross Company and a partnership with the venture firm, Cue Ball, for the launch of the lifestyle salon concept MiniLuxe, for which she currently serves on the Advisory Board.

The FAB collection is now available exclusively on Sephora.com and will appear in Sephora stores in January 2010. Product prices range from $14.00 to $34.00.

ABOUT FIRST AID BEAUTY(TM) LLC (FAB)

First Aid Beauty(TM) LLC (FAB) is a solution-driven skincare brand developed in consultation with dermatological and beauty industry experts. The line offers both daily skincare basics and intense therapy and emergency care for common skin problems and beauty challenges. FAB products incorporate non-irritating, proven ingredients to achieve maximum efficacy and may be used safely by even the most sensitive and allergy-prone skin types.

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Mission Skincare; David Wright Joins the 'MISSION'

2010-01-17T07:02:00.001-08:00

MISSION SkincareTM, the innovative line of Athlete-Engineered SkincareTM products, is pleased to announce that baseball big-hitter and all star David Wright, has joined a new team of some of the world's most-esteemed athletes as a co-founder of the brand. MISSION SkincareTM products are designed and tested by elite athletes in all areas of sport to help them and active consumers everywhere prepare, perform and recover in training, competition as well as in everyday activities.

Wright will join an impressive list of co-founders that includes champion golfer Sergio Garcia, tennis superstar Serena Williams, two-time league MVP Steve Nash, two-time Gold Medal soccer player Mia Hamm and basketball phenomenon Carmelo Anthony among others. In addition to working closely with athletes in product innovation, MISSION SkincareTM proudly supports the charities of its partners and athletes.

According to Wright, "Playing over 160 games a season and training year round, I am personally always looking for skincare products that will last through extra innings and perform in extreme heat and sun. I'm thrilled to join MISSION SkincareTM as a co-founder and am excited to help develop innovative skincare solutions for everyone with an active lifestyle." Wright continues, "Being part of a brand that has a dual mission of giving back is also a home run in my book."

"David is a strong addition to the MISSION SkincareTM team. His high-performance career coupled with his charitable work off the field, make him an ideal athlete to join our mission," said Josh Shaw, Founder and CMO.

Wright will be officially introduced on the new MISSION ULTRA-GRIPTM packaging set to launch exclusively at Dick's Sporting Goods this October. A true high-performance skincare innovation, the MISSION ULTRA-GRIPTM is a proprietary gel formula that enhances your grip instantly - anytime, anywhere. Great for baseball, basketball, golf, tennis, cycling and any sport requiring a dry grip - the MISSION ULTRA-GRIPTM is just the beginning for David.

The MISSION SkincareTM starting lineup includes: Ultra-Sweatproof Sunscreen SPF 30+ Lotion, Fast-Drying Sunscreen SPF 30+ Spray, Anti-Sting Sunscreen SPF 30+ Facestick, High-Performance Anti-Friction Cream, High-Performance Foot Synergy Gel, Ultra-Hydrating Lip Protector SPF 20 Gel, Ultra-Soothing After-Sun Revive Gel and a collection of five Lip Balmers SPF 15, including those created and designed by Serena Williams, Amanda Beard, Gretchen Bleiler and Ryan Sheckler. The products are engineered with breakthrough technology, vitamins, minerals and antioxidants, and are irritant and animal-cruelty-free. Additional product launches are scheduled for mid-2009.

MISSION SkincareTM is available at select sports specialty and health & beauty retailers including Dick's Sporting Goods, Sport Chalet, GNC and CVS/pharmacy, as well as at www.MISSIONskincare.com.

Keywords: Mission Skincare, Animal Cruelty, Baseball, Basketball, Engineered, Entertainment, Golf, Soccer, Sports, Technology, Tennis, Veterinary Research.

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Experience the Color Space(TM) by L'oreal Paris at the North Carolina State Fair; A Revolutionary Approach to Beauty

2010-01-17T07:01:00.002-08:00

L'Oreal Paris, the world's largest beauty brand, brings The Color Space to the North Carolina State Fair in Raleigh, North Carolina, from Thursday, October 15, 2009 through Sunday, October 25, 2009. The Color Space is the ultimate beauty environment that communicates the importance of value and self-worth to consumers and brand loyalists.

About L'Oreal Paris:

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Make A Mark Tween Empowerment Event Draws 150 Tween Girls and Mothers

2010-01-17T07:01:00.001-08:00

Tween Girls and Their Mothers from the Los Angeles Area Gathered for a Day of Entertainment, Learning, and Inspiration

Make A Mark

Sheila Montemayor, 832-287-7635

Sheila@mark-it.org

Logo: http://www.mark-it.org

Make A Mark, a tween empowerment event, welcomed 150 tween girls and their moms this past Saturday, October 10, at its first annual event at the Pasadena Convention Center. Designed to educate and empower tween girls on healthy body image and self-esteem, Make A Mark inspired Los Angeles area girls between the ages of 9-14 through its motivational speaker, arts and crafts workshops, skincare workshop, and fashion show.

"The event was a great success, and we were able to reach so many girls," said Kelley Lee Gin, event founder and organizer. "Our goal with Make A Mark is to instill positive messages of self-confidence and healthy body image, and we definitely achieved that today. The feedback from the girls and their moms has been amazing, and I'm looking forward to next year."

"It was really nice that Make A Mark was aimed at both the tween and the mother. I've attended seminars for adult training and taken my daughters to educational events, but this is the first that focused on both," Carolyn Jew, Girl Scout Troop Leader - Troop 467-1 Monterey Park, who attended with her daughters and her troop. "I think it left a positive impact on the girls. Make A Mark encouraged them to strive, dream, achieve, and remember that there is support from friends and family."

The morning kicked off with a high-energy fashion show sponsored by Plum Denim and Jellypop Shoes featuring the latest trends modeled by fellow tweens.

Motivational speaker Jennifer Curtet rallied the girls to dream big, reminding them to determine their own destiny. The connection Jennifer made with the girls was evident in their rush to hug and be photographed with Jennifer after her speech.

Afterwards, the girls broke out into different workshops. The Sewing Studio taught them how to make handbags and how to choose the most flattering colors. Fleuretica showed how to construct bouquets of flowers of magnolias and tulips out of paper. And, Han's Beauty Studio demonstrated age-appropriate skin care maintenance.

Steven Lam Photography provided a photo booth to capture photos of the tweens and their mothers. These will be made available to guests to keep as memories of this fun and educational event.

Other sponsors included SIX7*8th magazine, Chica Circle, and Huntington Catering Company.

A percentage of proceeds will benefit Pajama Program and Hearts 4 Africa.

About Make A Mark

Make A Mark is a campaign that strives to educate tween girls between the ages of 9-14 about body image, self-esteem, and inner strength. Focusing on helping mothers build positive relationships with their daughters, the campaign also encourages mothers to be more aware of their influence as role models.

Behind Make A Mark is a team of women who strive to instill positive values of self-worth in the girls of today, the women of tomorrow. Dedicated to inspire girls to believe in the power of just being themselves, Make A Mark's purpose is to bring tween girls together in a safe and fun environment where they can begin the process of self-discovery. The campaign encourages girls to dream big and live large--to carve their own path to success, no matter where they come from and what they want to achieve.

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Beautybay debut's in northern emirates

2010-01-17T07:00:00.000-08:00

Beautybay, the beauty concept from Landmark Group further strengthened its network with the opening of new stores in Fujairah and Ras Al Khaimah. Both stores are located at Centrepoint; Dana Plaza in Fujairah and Al Dhait area in Ras Al Khaimah.

Determined to redefine the concept of multi-brand retail in the beauty industry, Shuja Jashanmal, CEO, Beautybay stated; "Beautybay was launched at the Oasis Centre in March this year and is expanding rapidly according to plan -- we have opened five doors in six months. Fujairah and RAK have always been on our radar due to the commendable economic growth of these Emirates, presenting promising markets for us. Our product portfolio attracts and caters to locals and expatriates alike."

Keeping with the trademark Beautybay store format; the stores have familiar interiors with exclusive brand stations and category bays. Geared to provide a holistic shopping experience, these stores provide in-house fragrance consultants, professional make-up artists and skincare specialists providing personalized beauty advice and care.

The CEO continued, "Beautybay is a retail concept that promises to offer a welcoming retail environment with warm customer service and a wide variety of exclusive and value products. With more store launches in the pipeline and expanding exclusivity in brands, Beautybay is poised for robust growth in the beauty sector."