DermStore Coupon

The AVS beauty counter features top cosmetics, skincare, hair care products and fragrance from over 32 top mass (Maybelline, Olay, Neutrogena) and prestige (Smashbox, Bliss, Frederic Fekkai) brands--retail partners include Dillards and Sephora.

Allure Magazine, The Beauty Expert, launches Premier Beauty Portal to Include Spa Service Booking Option and Product Testing Lab

NEW YORK, June 5 /PRNewswire/ -- www.allurevirtualstore.com (AVS) opens June 5. AVS is the premier online beauty-shopping destination. With a mix of product, services and information, AVS was conceived as a response to the changing way women shop for beauty--76% of women use the internet for beauty research and purchasing*.

Agnes Chapski, Publisher, Allure Magazine says, "Allure Virtual Store is a unique place for beauty enthusiasts to shop, congregate and live within a community."

The AVS beauty counter features top cosmetics, skincare, hair care products and fragrance from over 32 top mass (Maybelline, Olay, Neutrogena) and prestige (Smashbox, Bliss, Frederic Fekkai) brands--retail partners include Dillards and Sephora.

There are also exclusive sampling offers, sweepstakes and special deals (95 percent of AVS beta visitors visited more often for these types of offers**). AVS content includes beauty how to video's and interviews with celebrity makeup artists.

AVS highlights:

-- Exclusive partnership with SpaBooker.com--The AVS concierge service

allows users to sign-up for in-store beauty events and book salon and

spa treatments nationwide. (25 percent of AVS beta visitors said they

want to book these services online**).

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