Empowering beauty

The TimeWise Miracle Set is a complete skincare regimen that claims to help women achieve an 83% reduction in fine lines and wrinkles, up to 25% improvement in skin elasticity, 46% improvement towards a more even skin tone, and 100% softer, more supple skin. The set includes a cleanser (P1,175), "age-fighting" moisturizer with SPF 15 (P1,280), SPF 25 sunscreen (P1,700), and a night solution (P1,700) - sold individually, or as a set for P5,560.

The TimeWise line also includes a supplementary 3-in-1 cleansing bar (P1,175) for all skin types, which is supposed to be able to reduce the signs of aging and hydrate for more than 10 hours. In addition, the TimeWise Replenishing Serum+C has been formulated and tested on Asian skin, with results of the 12-week study claiming up to 33% improvement in fine wrinkles, up to 33% improvement in skin elasticity and contouring, up to 33% improvement in skin clarity, and up to 50% improvement in skin texture. In an Asian consumer survey, 90% gave testimonials of enhanced and brightened skin, 88% noted immediately refreshed skin, and 86% perceived better skin tone.

"There are many companies that decide to come in by pricing, by product, by technology - but any company going into a new market must ask themselves, what is our strategy? The Mary Kay strategy was we came into the market by culture, and we're talking Philippines included," Mary Kay Asia Services Ltd. President for Asia-Pacific K.K. Chua told BusinessWorld, using his own firsthand experience of opening the China market in 1995, bringing the corporate values of "faith first, family second and career third," to a newly opened economy rife with "get rich quick" schemes.


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