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"Women are still looking for a product that firms and smoothens skin. But this is a high-priced prestige cream at a fraction of the [average] price tag. When we launched it in the US, it became the number one anti- aging cream in six months. In the UK, for the pre-launch we had a waiting list of 20,000 women. And in Australia, it was out of stock within weeks of opening," said David Khoo, Procter & Gamble research and development manager, who has also been referred to in press releases as "SciComm manager" and "skincare scientist."
Dubbed a "super-cream," Olay Regenerist contains a high level of Amino-Peptide Complex, which includes pal-KTTKS that regenerates collagen, and Carnosine, a potent antioxidant to protect the skin's collagen from UV rays and free radicals. It also contains hyaluronic acid, which forms a three-dimensional meshwork on the skin's surface to draw moisture into individual cells, helping to restore skin turgor, noted Mr. Khoo.
