L'Oréal Taps Argentinean Journalist as New Spokeswoman

L'Oreal Paris has selected the prestigious Argentinean television journalist Maria Laura Santillan to be the local face of its Revitalift antiaging product. Argentine beauty company Issue Group -- marketer of the Denney, Neva Hills and Issue brands and considered a leader in hair coloring products -- reported sales of more than $13 million during the first half of 2009. Revenue grew 17.8% in local currency, and the number of units sold grew 5.4%, in comparison to the same period in 2008. According to a market report from Kitelab and presented Aptar B&H Latin America, women in Argentina prefer bottle samples for fragrances, since they imply a complete sensorial experience.

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