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Skin care products: facial care, body care, sun care products, etc. -- Secondary data sources include our proprietary in-house databases, magazines & trade press, company literature and independent databases.

Research and Markets

Laura Wood, Senior Manager,

press@researchandmarkets.com

U.S. Fax: 646-607-1907

Fax (outside U.S.): +353-1-481-1716

Research and Markets (http://www.researchandmarkets.com/research/ff0697/the_austrian_marke) has announced the addition of the "The Austrian Market for Natural & Organic Cosmetics - 2009 Edition" report to their offering.

This report on the Austrian Market for Natural & Organic Cosmetics provides market & competitive information on the leading product categories, including skin care, hair care, oral care, etc. Market analysis and forecasts are provided to existing producers, new entrants and investors.

Product Categories:

-- Skin care products: facial care, body care, sun care products, etc.

-- Hair care products: shampoos, conditioners, hair colours, etc.

-- Oral care products: toothpaste, mouthwash, etc.

-- Colour Cosmetics: mascara, lipstick, foundations, etc.

-- Deodorants

-- Other products: feminine hygiene products, etc.

Key Questions Answered:

Our expert analysis provides answers to the following questions...

-- What is the size of the Austrian organic and natural cosmetics market?

-- What distribution channels comprise most product sales?

-- What product categories comprise most revenues?

-- What companies are the leading producers & importers?

-- Who are the leading brands? What are their market shares?

-- What is the growth potential? What growth is projected in the coming years?

-- What retailers comprise most natural & organic cosmetic sales?

Research Highlights:

-- The market share of natural & organic products is reaching 5% of total cosmetic sales. High growth is occurring as distribution of natural & organic cosmetics increases in Austrian retailers. Consumers are turning to natural & organic products as they become more aware of the possible dangers of synthetic chemicals in cosmetics & toiletries.

-- Organic Monitor expects healthy growth rates to continue in the coming years. Increasing distribution and strengthening consumer demand for 'chemically-clean' cosmetics are expected to drive market growth.

Research Methodology

This report on The Austrian Market for Natural & Organic Cosmetics has been prepared by primary research. Interviews were conducted with leading natural & organic cosmetic manufacturers, distributors, supermarkets, and specialist retailers. Information was also gathered from trade associations, certification bodies, industry observers and retailer in-store visits. Secondary research was used to corroborate and verify primary data. Secondary data sources include our proprietary in-house databases, magazines & trade press, company literature and independent databases.

Key Topics Covered:

Strategic Analysis of the Austrian Natural & Organic Cosmetics Market

-- Introduction and Product Definitions

-- Market Summary and Overview

-- Revenue Forecasts

-- Market Trends

-- Distribution Analysis

-- Pricing Analysis

-- Competitive Analysis

-- Sales Analysis

-- Retailer Analysis

-- Product Analysis

-- Consumer Analysis

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