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Cosmetics brand Bourjois Paris is expanding its portfolio with the launch of its first skincare range in the UK.

The range comprises five products, including cleansing milk and wipes and makeup remover.

According to Bourjois, the products, which are packaged in 'feminine colours', are intended to strengthen its position in the cosmetics market.

The launch of the products will be backed by marketing activity using the strapline 'Who better than a make-up expert to remove make-up?'

The line will be sold in retailers such as Superdrug from next month. Each product will be priced at less than £5.

The range is already available in France, where it also includes shower gels and deodorants.

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