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The World's Leading Male Grooming Brand Goes Beyond the Face with a New Line of Innovative Grooming Solutions That Helps Guys Be Their Best

NEW YORK, Jan. 26 /PRNewswire-FirstCall/ -- Gillette(R) [PG], the world's leading male grooming brand, is expanding its growing portfolio with several new high-performance grooming products designed to meet the ever-changing needs of today's man. Truly "the best a man can get," these innovative products help guys groom for success from head to toe. The new products include: newly formulated Gillette Series Shave Gels, Gillette Fusion(R) Gamer(TM), Gillette Styling, Gillette Clinical Strength Ultra Comfort anti-perspirant and deodorant and two new Gillette Hydrating Body Washes.

"More than 600 million men around the world trust their faces to Gillette, and we're confident that our line of Gillette grooming products, designed for the unique needs of men, will strengthen this trust through their superior technologies and performance," said Thom Lachman, Vice President, North America Grooming, P&G. "This expansion of the Gillette brand into men's hair styling and personal care, together with our historical commitment to improving the shaving experience, is vital to our continued success as the world's leading male grooming authority."

To better understand what motivates men in the 21st century, Gillette recently surveyed men in eighteen countries on the topic of "success" and discovered that, while definitions vary, guys universally agree that looking their best is a prerequisite for any kind of success. When it comes to their hair, most men acknowledge that a great style is critical to their overall appearance, but admit that they want to look good using a simple, quick and easy routine. The new high-performance Gillette Styling products, available in February, are engineered to provide all-day style and to deliver hold, texture and finish for a variety of looks. Building upon P&G's extensive hair care expertise and Gillette's knowledge of men, the six hair styling products -- including gels, hairspray and putties -- are easy to use and help men look their best and maintain the style they want throughout the day.

With shaving at the heart of male grooming, it is not surprising that most men associate a clean-shaven look with success. The newly formulated Gillette Series Shave Gels, available in February, and the new Gillette Fusion Gamer work in tandem to deliver Gillette's most comfortable shave. The razor features the breakthrough technology and superior performance of the 5-Blade Gillette Fusion shaving system, with a compelling new look. The three new Gillette Series Shave Gels have been formulated with advanced lubricants. Extra Comfort enhances razor glide; Cool Cleansing cools the skin; and Moisturizing hydrates the skin while shaving.

But Gillette knows that helping guys feel confident goes beyond the face. In fact, research indicates that sweating and body odor are the number one concern for men when it comes to performing under pressure, more so than bad breath, skin complaints or bad clothes. Accordingly, most men rely on their anti-perspirant or deodorant as a tool to prepare them for success. Gillette Clinical Strength anti-perspirants and deodorants provide 34 percent better wetness protection than prescription products. The new Gillette Clinical Strength Ultra Comfort anti-perspirant and deodorant -- currently available -- is dermatologist tested and contains skin soothing conditioners to help minimize irritation.

To minimize the dry and sensitive skin experienced by more than 50 percent of guys, Gillette is introducing two new Hydrating Body Washes that will be available in May 2009. Building upon the successful launch of Gillette's high-performing Body Washes earlier this year, the new varieties are Hydrator + Body Wash for Sensitive Skin and Hydra-Scrub + Body Wash, which uses power beads to help remove dry skin.

"Together, the array of products we're launching represents a comprehensive solution to every guy's quest for a grooming regimen that is simple, intuitive, demonstrably effective and specifically designed with them in mind, leaving them well-prepared for success and ready to take on the day ahead," said Lachman.

For information about Gillette products, please visit www.gillette.com.

About P&G Beauty & Grooming

P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G's beauty and grooming products delivered sales of nearly $28 billion in fiscal year 2007/08 , making it one of the world's largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene(R), Olay(R), Head & Shoulders(R), Max Factor(R), Cover Girl(R), DDF(R), Frederic Fekkai(R), Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol Professional(R), Nice 'n Easy(R), Venus(R), Gillette(R), SK-II(R), Wella Professionals(R), Braun(R) and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss(R), Lacoste(R), and Christina Aguilera(R). Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.