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L'Oreal Paris, the world's largest beauty brand, brings The Color Space to The Big E, in West Springfield, Massachusetts, from Friday, September 18, 2009 through Sunday, October 4, 2009. The Color Space is the ultimate beauty environment that communicates the importance of value and self-worth to consumers and brand loyalists.
The Color Space is a 5,000 square foot interactive beauty pavilion that brings beauty to life for women, men and kids. Offering insider tips and tricks on the newest and best in beauty, visitors to The Color Space are invited to enjoy complimentary services and product samples from L'Oreal Paris' trained professionals. Skincare analysis and consultations, mini-makeovers featuring the brand's best-selling cosmetic lines, haircare and haircolor consultations from L'Oreal Paris stylists and much more is available to everyone attending the fair.
This total beauty experience will also feature a PRO Manicure bar, skincare lab with computer terminals for access to the L'Oreal Paris website, and a mobile Truelight Pod, exclusive to L'Oreal Paris, which recreates specific lighting environments so visitors can see how different light affects the look of makeup and hair tones.
Also, in celebration of L'Oreal Paris' 100-year anniversary, visitors to The Color Space will enjoy limited-time special pricing on select L'Oreal Paris iconic products and a $2.00 gift certificate that can be used toward the purchase of any products sold at The Color Space or local retailers.
About L'Oreal Paris:
The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oreal Paris brand encompasses the four major beauty categories - haircolor, haircare, skincare and cosmetics - and includes such well-known brands as Preference, Excellence and Feria haircolors; EverPure, VIVE Pro, Studio Line and L'Oreal Kids haircare; Dermo-Expertise skincare, including Revitalift, Age Perfect, Skin Genesis, Collagen, Sublime Bronze and Men's Expert; Colour Riche, True Match, Infallible and Bare Naturale cosmetics collections, a portfolio of mascara including Voluminous, Double Extend and Telescopic among many others, and the HIP High Intensity Pigments line.
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