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Ulta Salon, Cosmetics & Fragrance, Inc.

Gregg Bodnar, 630-410-4633

Chief Financial Officer

or

Investors / Media:

Integrated Corporate Relations

Allison Malkin / Alecia Pulman

203-682-8225 / 646-277-1220

Ulta Salon, Cosmetics & Fragrance, Inc. (NASDAQ:ULTA) today announced that it will be presenting at the 12th Annual ICR XChange Conference on Wednesday, January 13, 2010 at 9:15 a.m. Pacific Time, at The St. Regis Monarch Beach Resort & Spa in Dana Point, California. Lyn Kirby, President and Chief Executive Officer and Gregg Bodnar, Chief Financial Officer will host the presentation. The presentation will also be webcast live on the Ulta Investor Relations website at http://ir.ulta.com.

About Ulta

Ulta is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. Ulta provides affordable indulgence to its customers by combining the product breadth, value and convenience of a beauty superstore with the distinctive environment and experience of a specialty retailer. Ulta offers a unique combination of over 21,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools, as well as salon haircare products. Ulta also offers a full-service salon in all of its stores. The Company currently operates 348 retail stores across 38 states and also distributes its products through the Company's website: www.ulta.com.

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